What is Brand Identity (and why you really need it)?
Brand Identity is the visual soul of your brand: it’s what makes it recognizable at first glance and gives it personality. We’re talking about logo, colors, fonts, graphic style... but also how you communicate. It’s the business card with which your brand presents itself to the world.
How do I create it?
I start by listening: I understand who you are, what you do, and what you want to convey. Then, I transform all of this into images, shapes, and colors that are consistent, creating an identity that not only represents you but sticks in people’s minds. Because a brand that’s memorable is a brand that works.
